The Ad Guys
Another Cell-Animated Commercial Spot for the popular men’s health supplement Nugenix Gh-Boost.
ROLE: Direction/Art Direction, Project Lead, Design, Character Design Illustration, 2d/Cell Animation.
Boarding
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/7ee80b02-687c-40f3-aa0e-4591f4e7728a_rw_1920.jpg?h=7b92b7419543e77cb230721bbcc3c183)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/00d8fa47-00c1-4774-ba28-6363df605054_rw_1920.jpg?h=1764c00af63e6e2973ad1151df690202)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/6aead235-c9ad-4601-bd34-b4597f2c4ad2_rw_1920.jpg?h=0ffae01bbe9efd21109175996bbf7368)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/925feb80-3933-406c-b709-8304f53177ca_rw_1920.jpg?h=1a014ff928e5c817ae0bb8408376111e)
I always start with a pencil. Much quicker than opening up photoshop and making a bunch of layers. Paper meet pencil now make something cool. Though I am starting to come around on that with the improvement of apps for Mobile Devices.
After this stage I have a good idea where everything is headed picture/script wise. Hopefully have all the visual gags worked out at this stage. Then come more refined Storyboard Frames.
After this stage I have a good idea where everything is headed picture/script wise. Hopefully have all the visual gags worked out at this stage. Then come more refined Storyboard Frames.
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/9d3539a0-0c89-475e-af67-f2edd6bd1b7b_rw_1920.png?h=d8b15c24ad8fe3e97de792b8cbfd7557)
As the pencil boards are refined into more detailed storyboards often new visual gags and scene details will emerge, replacing an earlier idea or detail.
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/a4e5d401-ec88-4a7a-a26e-bf6f2a47ba3c_rw_1920.png?h=f67d656efc84683ea5dcd4f0f2e671fd)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/cded1503-16b0-4206-b5bc-c8ee95536e9b_rw_1920.png?h=2bc11184e4534b3ab4749210ff61d274)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/7848c058-a4d6-4c67-b562-5d772b6e347b_rw_1920.png?h=bdc9fcb74056f91f52bd1228c6725a73)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/4b856ee8-03f7-4c21-8086-7987f219fb39_rw_1920.png?h=69af270628d4bb98f226f840603e408e)