Nugenix - "A Town Called Average"

Another in a series of Cell-Animated Commercial Spot for the popular men’s health supplement Nugenix Gh-Boost.This spot brought a new element into the campaign, a mascot based on a real life person. 

Nugenix's spokes person Frank "The Big Hurt" Thomas, joins the cast of a neighborhood of "Average Men" to explain the benefits of his favorite men's health brand. 

ROLE: Direction/Art Direction, Project Lead, Design, Character Design Illustration, 2d/Cell Animation.
Character Design
Early iterations, Frank were much more stylized. In earlier scripts Frank dressed as a Medieval-Warrior , a Superhero and a wrestler.
Moving towards a more realistic Frank.
The neighborhood men are no longer average!!
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