Nugenix - "A Town Called Average"
Another in a series of Cell-Animated Commercial Spot for the popular men’s health supplement Nugenix Gh-Boost.This spot brought a new element into the campaign, a mascot based on a real life person.
Nugenix's spokes person Frank "The Big Hurt" Thomas, joins the cast of a neighborhood of "Average Men" to explain the benefits of his favorite men's health brand.
Nugenix's spokes person Frank "The Big Hurt" Thomas, joins the cast of a neighborhood of "Average Men" to explain the benefits of his favorite men's health brand.
ROLE: Direction/Art Direction, Project Lead, Design, Character Design Illustration, 2d/Cell Animation.
Character Design
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/dc712d32-2077-43cf-8db9-155ae76c9c2c_rw_1920.png?h=c3577f447479c13227f602fa2a385547)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/8cb15e7d-7a19-4d8d-811c-fc1f4af08410_rw_1920.png?h=9a2ef93df0ab1835964459c290e0d94b)
Early iterations, Frank were much more stylized. In earlier scripts Frank dressed as a Medieval-Warrior , a Superhero and a wrestler.
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/9e53c529-1f26-437a-a572-6dea41d1e746_rw_600.png?h=6b6e1eca56c8c094046904113f313cf4)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/60720d22-8f78-4886-88f1-439ae4bc1f7e_rw_600.png?h=725201d35486e5a960860d3f05e7a2c1)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/f8bab734-61ca-48d7-8642-ffb314bd1937_rw_600.png?h=6cbd6a1659140eded8ba0e821400c883)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/64f242ca-36c0-49fe-9850-6cef1c506b7f_rw_600.png?h=b54137f1c2a61a1e2b92e91742d3189b)
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/5e9785a1-c7c9-4187-8e63-c42bd1888a69_rw_600.png?h=ef643cb5de784216648c69bd8f3750a3)
Moving towards a more realistic Frank.
![](https://cdn.myportfolio.com/2cd05185-adc7-42a0-bd13-e51dddcb6c4d/99f8caf8-fcec-4ea0-97c5-154c6388285f_rw_3840.png?h=ef2e30098848938e52ddd9f7f5b56532)
The neighborhood men are no longer average!!